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March 17, 2013


A few months ago I attended a Creative Mornings talk and was introduced to the tech industry term “unicorn”.

The unicorn is a legendary animal from European folklore that resembles a white horse with a large, pointed, spiraling horn projecting from its forehead, and sometimes a goat’s beard and cloven hooves. First mentioned by the ancient Greeks, it became the most important imaginary animal of the Middle Ages and Renaissance when it was commonly described as an extremely wild woodlandcreature, a symbol of purity and grace, which could only be captured by a virgin.

In the Tech/Design Industry, the unicorn is referred to that all-in-one employee who knows:
– Design
– Production
– Writing
– Developing
– Research
– Product Management

Apple is trying to do it with Jony Ive.  He’s not only leading the Industrial Design division but also the Human Interface software teams.



In filmmaking James Cameron would probably be the closest thing.  He was notorious for taking the reins on all aspects of production. At one point he learned Avid and decided to edit one of his films himself because he felt he needed to push the boundaries.

I think they do.  Unicorns are those individuals who are able to incorporate empathy and compassion into projects.  They are fearless in exploring the capabilities of technology with their vast imagination.  If one wants to become a unicorn, one must tap into their childlike qualities.  He or she needs to first believe in order for it to exist.



Do you believe in UNICORNS?

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